This year marks 50 years since THEBCO began providing the Madison area with top-line windows, doors and siding. Owners Jerry Laridaen and Jim Schoenberger understand the responsibility that comes with running a locally owned company with long-standing community ties. Laridaen, a Madison native, grew up just blocks from the site that now houses THEBCO’s Robertson Road showroom. He first met Schoenberger, a fellow Wisconsinite, through their children; the two have sons who are close in age. In 2019, the pair’s friendship turned into a business partnership when they purchased THEBCO and promised to continue an already proud legacy.
That focus begins with a dedicated staff and quality products, many of which come from right here in Wisconsin, including highly customizable entryway doors and windows backed by lifetime warranties that truly last a lifetime. While some competitors offer endless streams of discounts, sales and gimmicks, THEBCO prefers honest pricing, promising not only that the work and materials will be of the highest caliber, but also that the business will stand behind them for the long haul.
A no-pressure, solutions-first sales approach means THEBCO’s team is focused on finding the right fits for your home and your needs, not upselling the latest trends. While the business’s name originated in 1976 when Herb Bobeck formed The Herbert E. Bobeck Co. (THEBCO), Laridaen and Schoenberger have given it a meaning of their own: THE Best Choice Overall. “We want customers to partner with us because we have the best products, program and care,” says Laridaen.
Many customers discover THEBCO through word of mouth — a point of pride for Laridaen and Schoenberger, who remain committed to ensuring the same level of dedication is passed on to the next generation, as both of their youngest sons, Jordan Laridaen and Zac Schoenberger, are members of the THEBCO team.
For more information, visit THEBCO.com or stop by the showroom at 4476 Robertson Road in Madison.
4476 Robertson Rd., Madison | 608-249-2905 | THEBCO.com